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Sr. Marketing Manager
New York, NY
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Job Description
Senior Manager, Marketing
Location New York, NY, US
Organization Name 0001 4153 Marketing Customer Information Mgmt - Central Admin
Company Overview
In 1983, the first online trade was placed using early E*TRADE technology. Today, E*TRADE FINANCIAL is a global financial leader, delivering value and innovation to millions of customers in more than 40 countries worldwide.
We are looking for dynamic, highly energized risk-takers who are ready to join a fast-paced, world leader in the financial services industry. We move at the speed of the Internet. Our work culture fosters an incredible exposure to innovative ideas and challenges that create experience and opportunity. Many have risen through the organization to become industry leaders, in both the financial services world and in the community at large. E*TRADE is made up of some of the brightest and most talented people in the industry - are you ready to join the industry leader?
Detailed Description
This position will report directly to the Director of Campaign Execution and Reporting. He/she will be responsible for guiding the efforts of a marketing fulfillment system implementation, and managing the launch of promotions that leverage the marketing fulfillment system.
-Work closely with developer and business partners to gather requirements for new promotions
-Ability to work between customer service and technology regarding promotion requirements/qualifications/fulfillments.
-Investigate data quality questions, identify and document issues, and work with the technology team to resolve problems.
Other responsibilities:
-Work closely with developer and business partners to gather requirements for new automated campaigns
-Constantly looks for efficiencies that can be built into the automated campaign platform
-Provide campaign data related support to Marketing partners in Decision Science and Reporting
-Participate in cross functional teams for new marketing program implementation including enhancements to list selection, model development, and program refinements.
Job Requirements
Competencies – Work Management
-Ability to multi-task with attention to detail.
-Strong analytical skills and experience.
-Good project management skills.
-Able to communicate with technical staff to implement business requirements.
-Able to communicate with the Marketing Managers to understand their requirements and translate those into technical objectives.
-Represent Campaign Execution & Reporting team to Marketing Managers, Sales partners, and technology.
-Strong work ethic – motivated to be successful.
-Highly proactive team-player with a desire to learn.
-Problem-solver, creative thinker.
-Good written and verbal skills.
-Good understanding of the campaign marketing functional paradigm (e.g., campaign planning, campaign design, testing, execution, offer management, promotion history, contact management, response tracking and reporting).
Competencies – Skill Set
-Project management skills, preferably PMP-certified
-Knowledge and expertise using SQL within a data warehousing environment and writing simple to complex SQL queries/programs.
-Strong trouble shooting skills
-Knowledge of UNIX programming and file system administration.
-Knowledge of the campaign marketing platform and environment (e.g., Unica, Unix, DB2, Windows).
-Basic knowledge of statistical theory (e.g. sampling, correlation analysis)
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Experience Required
5 plus years
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Last Update
May 27, 2008
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